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TikTok Ads how to advertise main strategies and tips

TikTok Ads

TikTok is a rage among social networks and a great powerhouse when it comes to conversion and engagement. Therefore, TikTok Ads needs to be a tool to be incorporated into your marketing team.

TikTok Ads is the social network’s advertising tool, provided via TikTok Business to aggregate marketing strategies for companies that want to reach, mainly, young audiences.

This is because on TikTok, the average age of 66% of users was up to 30 years old , according to the platform itself.

The network’s organic reach has enormous potential, but when done with paid media, the chances of strategically reaching potential customers increase considerably.

So, learn more about TikTok Ads and how to use it to attract more leads!

What are TikTok Ads?

TikTok Ads is TikTok’s advertising platform. With it, it is possible to customize the most varied advertising campaigns , from banners to videos, which is the network’s strength.

TikTok ads can last from 5 seconds to 1 minute and your campaigns can start at $50 daily.

The creation of ads on TikTok is done through an intuitive platform, with easy audience customization and the possibility of having different types of budget.

How to make an advertisement?

Running a campaign on TikTok Ads is not difficult, but you need to have your objectives well defined to be able to personalize your ad.

Check out the main steps to start using TikTok Ads.

Create an account on TikTok Ads

The first step to starting advertising on TikTok Ads is to have an account on the platform. This is done on the TikTok Ads Manager platform with a business account.

For that:

  1. 1. Create the account by offering your email, telephone number and password;
  2. 2. Click on “send code” to receive one at the phone number you provided in the previous step;
  3. 3. Fill in the code and agree to the platform’s Terms and Conditions;

When logging in for the first time, you will need to complete the registration, providing the name of the company, head office country, region and time zone, in addition to the billing currency.

Be careful at this point because some information cannot be changed later, such as the time zone.

You will need to provide billing information, company address and website. Once everything is filled out properly, TikTok will need to approve it, something that happens within 24 hours.

Choose the type of ad

After the account is ready, it’s time to place an ad on the website. To do this, you will need to choose an ad type tanzohub.

In Tiktok Ads, there are the following formats.


These are videos that appear once a day , when the user accesses the social network.

They last up to 60 seconds, being a good opportunity to enjoy the social network with more screen time than conventional TikTok content.

In Feed Ads

These are the ads that appear in users’ explorers , in the For You tab. In this area, the videos that the algorithm determines for the person appear.

When accessing the page – which is the one that opens when they enter the app – the ad appears after the third video when scrolling the timeline.

In this format, it is possible to place CTA and attractive offers according to the audience.

Branded Hashtag

It’s a type of ad in which you create a hashtag that other content producers can promote.

This hashtag is exclusive and other creators usually use it in the form of challenges. Over time, videos from these hashtags gain the explore tab and increase their chance of going viral.

In turn, users clicking on the Hashtag are directed to an LP, where they can convert and watch other videos with the #.

It’s an ad that gives a lot of viral power, but it’s expensive: on average, US$150,000 for six days.

Brand Takeovers

This is a “package” of advertisements that may include the other three seen so far. Your budget is $50,000 per day.

Here, your company can use images, gifs and other videos throughout the campaign. The ad is only linked once per day to each advertiser.

Branded Effects

Branded effects are personalized ads using 2D, 3D or Augmented Reality filters in videos.

They are a kind of sticker that producers can use to make videos that relate to the advertised brand.

These effects generate brand recognition and engagement for the advertiser’s profile.

Set a goal

Well, you already know the formats in TikTok Ads and so you know what each one can offer for your strategy.

Therefore, it is time to have a goal with Buy TikTok Likes UK. Some of the main objectives are:

  • Drive traffic to your website;
  • expand the number of downloads of your app;
  • Increase sales;
  • Attract new leads.

When setting up these objectives on TikTok Ads, you may come across three categories:

  • Recognition: for branding-related goals
  • Consideration: to increase the number of leads
  • Conversion: to close sales

Segment your audience

At this time, you need to determine who your ads should appear to . This is done by providing a series of data that TikTok Ads will understand from the profile of your audience.

You are able to make your ads:

  • With customized audiences: that is, you customize this profile yourself;
  • With different target dimensions;
  • Applying filters by demographic data or devices;
  • And with targets based on interest and behavior.

Set your budget

One of the advantages of Tiktok Ads is its budget flexibility.

You can use a lifetime or daily budget , with standard or expedited delivery.

One of the most used tools in TikTok Ads to define campaigns is Campaign Budget Optimization (CBO).

It allows you to configure your campaigns in an optimized way, without having to configure them one by one.

Name your campaign and publish

Create an easy-to-identify name to track and manage your campaigns . It can be the one you think is best and that you believe can best define your ads.

The name can be up to 512 characters long.

After that, just publish and monitor the results from time to time.

TikTok Ads is a tool that can make all the difference for your company to reach new audiences and be present on one of the most used social networks in the world. 

Knowing the TikTok ad platform is a way for your company to stay aware of the main content market trends , and we recommend that you continue to understand how these trending topics can help you by reading the linked article. 

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